Towards a Phony World

We all take pride in the fact that the world is shrinking; thanks to exponential improvement in technology and avenues to communicate. A 2010 movie named Udaan had a small joke about the state of telephony in India. A student being rusticated from a school has a small moment of ecstasy when the school master mentions about reporting matters to his father on phone- ‘You mean my house now has a phone line???’ I guess the joke shall fall flat today when India has more mobile phone connections than landlines.

While I have nothing against development or technology, I am coming to believe that technology is actually breaking the human bonds of the society by making us more and more impersonal. Today, almost all of us have a mobile phone, but the so called educated lot have given up calling and gone deeper into messaging. The charm of writing a hand written letter has now become something of a novelty (no wonder guys still try to impress girls by writing letters). I fail to recollect an ad I has seen some time back where there was a statement was, ‘technology today can tell you about what your distant cousin is doing in the US, but let aside mingling- we fail to even know or acknowledge our next door neighbours.’  The bottom line, Nokia may still say we connect people- but the human touch seems to be losing its grip.

Back in the days when I started working in GE Healthcare, the mobile phone became a need to connect with people towards getting solutions to field problems. In those day, my job role demanded me to be reachable round the clock for any emergency as a machine could go down at 7 in the morning or even 11 at night. With every breakdown having a rider attached of ‘human life at stake’, I was paranoid to a level where my phone had to be in the same room and as close to me each time I laid my head down. When I entered media, I got to learn that I was under a behavioural illness termed as Nomophobia.

Coined in 2010 in UK, Nomophobia (No-Mobile-Phobia) was a condition where a subject was living under a fear of losing mobile connectivity either by loss of the instrument, no network coverage, no credits or even the battery losing all juice. At that point, I remember there were stats like more than 70% people sleep with a phone at an arm’s length, 30% indulge in messaging during meetings, loss of a phone book record is more disturbing than losing a book etc. I cannot agree more that all this is happening. In fact, I had to take some forceful steps for myself like no phones during lunch/dinner, no phones when out with friends, phones on silent at night etc. to get me off this.

The next term that joined this list of new age phobias has been propelled by the increasing use of social media in recent times- FOMA (Fear Of Missing Out). It is not a stand-up joke anymore for people to visit Facebook or WhatsApp before the washroom after we getting up from bed or the finishing statement switching off the lights is hitting like on the last comment.  (http://www.warc.com/LatestNews/News/Online_India_gripped_by_FOMO_.news?ID=33659)

Let me just shoot you some numbers from this survey by Tata Communications undertaken in India, Singapore, UK, US and Germany. (China would have been interesting as well). With the 9417 respondents across these countries, 29% of the total spent more than six hours daily on the internet; the number for India being the highest at 46%. Of the total respondents, 56% could not survive for more than 5 hours without internet. For 12 hours without the internet, the Asians collapsed while the rest has over 70% survival. 82% Indians showed signs of FOMA and the gender ratio for anxiety was skewed towards women. What’s more, 43% Indians were prepared to give up on TV for more time on their tablets and smart phones.

It is evidently clear- technology is taking over our world too rapidly and eroding all other forms of media and inter-personal communication. In an interaction with students in their late teens, newspapers had made way for news apps on phones. It was not uncommon to spot a few smiling as they looked down to their groin. I threw a fit when recently on a vacation to Goa, my friend spent more time looking into his phone while sitting on a beach. The habit is so common amongst people that beach side shacks advertise being WiFi enabled. It was there by a refreshing sight when one shack declared it was a place with no frills but perfect for family time and live 90’s style.

I fail to understand how people can participate in twitter battles while watching a Federer- Nadal match or contribute to an absurd poll about Dhoni’s haircut while watching IPL. It actually beats the human nature of reward oriented actions as at end of the day, your tweet was one of a million that day. What an amazing date it is when the girl and the guy are both more interested in clicking a selfie with each other and tagging where they went and missing out on enjoying each other’s company.  

I am certain the scenario has risen out of two key components- easy access to mobile internet and social media applications for phones which are actually destroying the physical and inter personal relations in the real human society. It is thereby not uncommon to see some people taking a sabbatical from social media networks from time to time; it is a kind of a self-imposed restrain (or detox) to avoid the complete annihilation of their physical social structure. I just hope this doesn’t mushroom into a clinical mode of treatment- the indicators do suggest: we are after all moving very close to a phony world.